Product Ideation Questionnaire: Packaging Your Expertise into a Digital Product Δ
Introduction
Thank you for taking the time to think through this project.
The purpose of this questionnaire is to gather your thoughts and preferences to ensure that we package your knowledge in a way that suits your goals and target audience.
Feel free to provide as much detail as you’d like.
1. Your Expertise and Mentoring Experience
What are the top 3 areas where people regularly ask for your advice?
Are there any recurring questions you often find yourself answering?
Do you currently mentor or coach others in your field?
How many people have you mentored, and what topics do you usually focus on?
Who do you see as the main audience for this product?
What challenges or pain points are these individuals likely facing?
What outcome do you want the audience to achieve by using your product?
3. Type of Digital Product
What type of product are you most comfortable with?
If creating a video-based course or webinar, would you prefer to appear on camera, or would you prefer voice-over with slides?
Please describe any previous experience with video content.
How long would you ideally like the product to be?
Do you already have any content that could be repurposed for this product?
What structure do you think would work best for your product?
Do you want to include any additional materials?
5. Pricing and Accessibility
Do you have any initial thoughts on pricing the product??
Would you like to offer any discounts or special deals for early users?
6. Time Commitment and Delegation
How much time can you realistically dedicate to this project?
Are there tasks you would prefer to delegate (e.g., content writing, video editing, marketing)?
7. Marketing and Distribution
How would you like to promote the product once it’s ready?
Do you have an existing email list or social media audience that could be targeted for the launch?
Would you be open to collaborating with other professionals or influencers to promote the product? (e.g., co-hosting webinars or guest posts)
What do you hope to achieve with this product in the long term?
Would you be open to creating more digital products in the future (e.g., an entire series of products)?
Any additional information or comments
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