Creative Assessment

Role: Social Media Intern

Brand: Olu’s Kitchen (UK-based Nigerian Cuisine)

Estimated Time: 2–3 hours

Submission Deadline: 10 am WAT on October 30, 2025

Welcome to the Creative Assessment stage of your application for the Social Media Intern role at Olu’s Kitchen.

This exercise helps us see how you think creatively, tell stories visually, and communicate brand messages that engage audiences.

We’re not looking for perfection or fancy design. The priority is on clarity, creativity, and connection.

Olu’s Kitchen is a UK-based catering and food brand that brings authentic Nigerian meals to homes, offices, and community events.

The brand focuses on:

• Freshly made, home-style dishes
• A warm, community-driven tone
• Visual storytelling that celebrates Nigerian culture and food nostalgia

Your work will help amplify the brand’s story and engage its growing audience.

Task 1 – Content Creation (Visual + Caption)

Create two sample social media posts for Olu’s Kitchen:

• Instagram carousel (3–4 slides)
• TikTok or Reels video concept (30–45 seconds)

Instructions:

Choose a theme from the list below, or create your own within Olu’s Kitchen’s vibe:

• Weekend Jollof Vibes
• Taste of Home
• Behind the Scenes in Olu’s Kitchen
• Customer Love / Testimonials
• Chef Olu’s Tips

For each post, provide:

1. A short description of your visual concept (1–3 sentences)
2. The caption you’d write (max 100 words)
3. Hashtags you’d use (3–6 relevant tags)

You can use Canva, CapCut, or any other simple tool. You may submit visuals as shareable links via Google Drive.

Task 2 – Engagement Idea

Suggest one creative engagement campaign or community activity for Olu’s Kitchen on Instagram or TikTok.

Examples:

• A short challenge (e.g., #MyOlusKitchenMoment)
• A giveaway or user-generated content idea
• A recurring themed post (e.g., Monday Motivation from Chef Olu)

In 150 words or less, explain:

• The idea
• Why it fits the brand
• How it encourages participation

Task 3 – Social Media Analysis

Choose any Nigerian food brand or small catering business you admire on social media.

Share:

• Their handle or link
• What you like about their content
• What you would improve if you managed their page

(100–150 words total)

Task 4 – Personal Reflection

In 100 words or less, tell us what you learnt while doing this assessment and what you would like to learn next if selected.

• Collate all responses and visuals into one Google Doc or PDF titled: Olu’s Kitchen – Creative Assessment – [Your Name]
• Include links to any images, videos or Canva drafts.
• Ensure that each item in your submission is readily accessible to anyone with the link

Submit by 10 am WAT on October 30, 2025 or earlier, using the form below.